Do You Know the 3 Ps?

I’m trying something a little different this week. As a trainer and coach, video is one of the best ways for me to connect with people and share my ideas. If you’re a fan of video as well, I hope you’ll watch the one included below and tell me what you think of this format. Would you like to see more video in future posts?

If you’re not a video fan, don’t worry! Just scroll past the video for the text portion of the newsletter, just like normal.

What do you do to communicate your value in a sea of sameness? There are likely many people doing exactly what you do, so it’s vital to understand how to stand out.

You know you do it well. You know the value you bring. But does anyone else?

If you need help sharing what sets you apart, try the three ps below.

  1. Purpose: Why do you do what you do? What jazzes you up about your work?
  2. Positioning: What makes you unique? What do you bring to the table that your competitors don’t?
  3. Presentation: Share your differentiator over and over and over again. Make it impossible to forget.

It’s time to share your work with the world! Show why you are the best choice — the only choice — by combining your purpose, positioning, and presentation.